Media Resources
BiddingX’s system is integrated with all major domestic ad exchanges including PC, Mobile, Video and native formats. BiddingX processes more than 30 billion bid requests per day, reaching out to all internet users in China and more than 100,000 websites including Sina, Tencent, Youku, NetEase and Sohu.
Multidimensional Targeting
More than 30 audience attributes. 20+ channels.
No limit- black and white lists and customized categories. Customer behavior cycle and life cycle segment.
Satisfy the needs of users. Exclusive DMP system.
Customized user behavior. 20+ major categories.
200+ sub-categories such as Vehicle, Travel，Parenting and Gaming.
Five exclusive genres of audience targeting and a 5-dimensional segment targeting model meet the needs for precise RTB advertising.
With the combination of the Multidimensional Targeting Model and various premium strategies, advertising performance will be improved significantly.
Machine learning Intelligent optimization
The core of BiddingX is the intelligent bidding engine that is built on a multidimensional optimization model. By accessing behavioral data from over 1 billion user’s, the bidding engine can realize real-time computing, dynamic decision-making, machine learning to optimize based on historical data. With the bidding engine, advertisements will be properly delivered to the right audience with the right price at the right time and right place.
Expert optimization team
A leading DSP platform, powerful algorithm, expert optimization team and professional services team are essential in RTB ad delivery. Our team has eight years of experience in advertising analysis and optimization, having worked for Baidu, Sina, Netease and other leading Internet advertising companies.
By combining the characteristics of RTB advertising, we have extracted a complete RTB ad optimization service system.
Dynamic Creative Optimization
By recognizing that advertising success is supported by having the best and most relevant creative for the user, BiddingX Dynamic Creative Optimisation system can meet all your demands on creative optimization. BiddingX’s DCO system supports different types of creative exposure, multiple product portfolio window displays, AB testing of multiple creatives, as well as a variety of environmental variables, to deliver the ultimate creative optimisation tool.
Insightful Real Time Reporting
Self-served platform, simple management. Real-time reporting, shorten optimization time. Over 50 indicators and various data visualization reports.
BiddingX integrates advertising monitoring system, Data associated mutually on full dimensions, more than 50 customized ad monitoring indicators.
Real-Time statistics, enable advertisers to optimize and analyze their campaign in real time.
