HANGZHOU, September 8th, 2016 – The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty (G20) and the first ever G20 summit to be hosted in China. With the digital business environment becoming an ever increasing important point for G20 Governments, during these series of historic meetings the G20 YEA Entrepreneurial Alliance has selected Sunteng as a leading example of “Disrupting entrepreneurship with digital and data” in their report in partnership with EY.
As a big data marketing technology pioneer in China, Sunteng was selected to interview by the G20 report as it has been a driver in rapidly developing the Chinese digital marketing industry by leveraging the latest big data, analytics, programmatic advertising technologies to help empower global and domestic companies acquire new customers and promote their products through internet marketing.
“Today’s digital environment offers unparalleled access, connectivity and opportunity – with the rapid development of the internet industry and consumer behavior in China, it offers a once in a life-time opportunity to be part of the momentum and help build the next generation of entrepreneurial leaders”
– Mahdi Shariff, Sunteng Chief Strategy Officer
The accelerated development of the digital marketing has been powered by the curious nature of China’s consumers, big data and leading internet companies such as Tencent, Alibaba and Baidu – all of which are strong partners of Sunteng. However being a digital leader and a data-driven advertising technology company does not only mean applying big data and technology for its clients and products, but also for its internal corporate governance and operations. As Mahdi Shariff, Strategy leader of Sunteng, mentioned in the interview:
“For us, we follow a process of collecting data, running analysis, driving insights and implementing strategies — with a constant process of iteration to enable the organization to grow.”
– Mahdi Shariff, Sunteng Chief Strategy Officer
Whilst there may be huge challenges leveraging big data for traditional companies, the insights that can be achieved through big data is unlimited and with plenty of opportunities for those that engage with it.
Testament to the opportunity that awaits truly digital first companies, Sunteng has grown from just 15 to 170+ in just two and half years and is now one of the largest DSP’s in China. Whilst this may be an accolade enough, Sunteng has achieved this whilst maintaining profitability and delivering >1600% revenue growth.
“We’re immensely proud to be recognized in this G20 YEA report and it’s great to see the power of our technology and the efforts of the team being recognized on the global stage”
– David Zhang, Sunteng CEO
The full interview can be found on page 22 of the report:
Disrupting the disruptors: Disrupting entrepreneurship with digital and data
About Sunteng:
Sunteng takes a data-driven approach to help brands and companies leverage our big data platform to drive positive change for their organizations. We don’t just provide analytics, but enable you to action change through digital marketing to your customers and prospects to help you increase revenues, drive engagement, and truly understand your users.
Sunteng was founded in May 2011 in Guangzhou by technical experts from China’s leading internet companies and is profitable with R&D and technology at the core of its strategy.
About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
About G20:
The G20 (or G-20 or Group of Twenty) is an international forum for the governments and central bank governors from 20 major economies. It was founded in 1999 with the aim of studying, reviewing, and promoting high-level discussion of policy issues pertaining to the promotion of international financial stability. It seeks to address issues that go beyond the responsibilities of any one organization. The G20 heads of government or heads of state have periodically conferred at summits since their initial meeting in 2008, and the group also hosts separate meetings of finance ministers and central bank governors.
