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BiddingX is China's most advanced programmatic technology platform. As one of China's largest Demand Side Platforms, BiddingX provides marketers with the tools, connections and expertise to ensure positive results from their marketing campaigns.

Built on a legacy of performance campaigns and massive successes delivered for client partners over the years, BiddingX is well positioned to support the globalization of programmatic advertising for clients around the world with a strong foothold in China.

The platform process over 50 Billion bid requests per day with integrations and partnerships with all leading and emerging technology companies, solidly staying ahead of the curve for all aspects of technology in China.


  • Dec. 2017

    Best cooperate partners award in Dec 2017

  • Nov. 2017

    Nominated as best innovation company in Guangdong Province in Nov 2017

  • Oct. 2017

    Sunteng published reference book for programmatic advertisement in Oct 2017

  • Jun. 2017

    >50billion of Platform traffic in Jun 2017

  • Feb. 2016

    The traffic exceeds 29 Billion / day

  • Jan. 2016

    《China Digital Marketing · The Highest Growth Potential Enterprises》

  • Sept. 2015

    《The BEST DSP in Baidu》

  • March. 2015

    Mobile DSP Launch

  • Feb. 2015

    The traffic surpass 10Billions / day

  • Dec. 2014


  • Oct. 2014

    The biggest DSP in YOUKU

  • Oct. 2014

    The Biggest DSP in Tanx

  • Sept. 2014

    Baidu Best Partner (DSP)

  • Jan. 2014

    Daily Consumption PV achieve45 million

  • Sept. 2013

    Leap to top 3 DSP in China

  • April. 2014

    DSP traffic surpass 0.1Billion

  • Oct. 2012

    BiddingX DSP Launch

  • May. 2011

    Sunteng Founded


  • 2018

    Best Technology Marketing Company

  • 2017

    TopDigital Gold Awards, Innovation

  • 2017

    Most Powerful Partner

  • 2017

    GuangZhou Key Enterprise of Big Data

  • 2017

    GuangZhou Key Enterprise of Innovation

  • 2017

    Director General of Guangzhou Software and Information Industry Association

  • 2016

    Best Mobile Marketing Company

  • 2016

    Digital Media Award

  • 2016

    Gold, Innovation Award, Digital Technology

  • 2016

    Best Mobile Marketing Platform

  • 2016

    Best Mobile Marketing Platform

  • 2016

    Sliver, Innovation Award, Digital Technology

  • 2016

    Best Mobile Marketing Technology Award

  • 2016

    Most Competitive DSP

  • 2016

    Gold Award, Big Data Marketing

  • 2016

    Grand Award, Benchmark Case of Performance Driven Marketing

  • 2016

    Best Partner

  • 2015

    Most Valuable Company

  • 2015

    Best Partner

  • 2014

    Best DSP


David Zhang

Founder & CEO

Lily Leung

Vice Chief Executive Officer

Charlene Ree

Managing Director
–Head of Global Brand Business

Victor Lee

Executive Director

Adrian Teh

Managing Partner

Subramania Bhatt

Managing Partner

David leads China's programmatic advertising industry with a decade of experience in the online advertising sector. A pioneer in the commercialization of big data and a technical expert with unique business insight. He has been devoting himself to the creation and perfection of BiddingX, the leading Demand-Side Platform in China, and created a culture of learning and innovation in Sunteng.
One of the founding staff of Sunteng, who has 8 years experiences in internet advertising and optimization, 5 years experiences in designing advertising technical product, led the design and development of Sunteng BiddingX full-process marketing solutions; Her Web white paper《Programmatic Advertising and Brands Programmatic Advertising Handbook》 were published in 2017, which provoked great repercussion and reputation around the industry. In 2017, Lily was selected to be the expert in big data/artificial intelligence of Guangzhou municipal commission of industry and information technology of Guangdong province.
With Over 15 years of digital media & advertising experience, Charlene is now managing BiddingX Global Brand Business.
Result oriented marketing professional with 10 years of experience in Digital Media Advertising. He is now leading the business development and operation team.
Experienced in many different fields with the final focus in digital marketing. Over 10 years covering all aspects of digital marketing - with experience in multiple markets. Key strength currently is bridging the International markets with the China market with Programmatic media buy.
Senior leader with over 16 years’ work experience across Asia-pacific, US and UK. With his expertise in consultancy, analytics and digital advertising, he has worked across vertical industry to help run digital transformation projects. He is currently expanding BiddingX internationally, helping organizations understand and navigate complex digital landscape of China.

Global Offices

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  • Guangzhou (Headquarter)

    Address:B-420 Yuanyang Creative Park, #5 Tang Dong Dong Rd, Tianhe District, Guangzhou, China


  • Beijing

    Address:Room 1915, R&F Centre, #63 Dong San Huan Zhong Road, Chao yang District, Beijing, China


  • Shanghai

    Address:4th Floor, 1st Block, #1107 Yu Yuan Road, Chang Ning District, Shanghai, China

    Tel: 021-60340265

  • Hong Kong

    Address:16/F, CentreHollywood, 151 Hollywood Road, Sheung Wan, Hong Kong


  • Wuhan

    Address:B05, 26th Floor, Block A, Long An Gang Hui Cheng, Min Zu Da Dao, Hong Shan District, Wuhan, Hubei Province, China

  • Singapore

    Address:30 Cecil Street, #19-08 Prudential Tower, Singapore (049712)


  • United States

    Address:18 West 18th Street,6th Floor, New York NY 1001


Join our team and be a part of revolutionizing programmatic advertising, globally.

We're building something special at BiddingX and are seeking driven and collaborative-focused candidates who will thrive in our fast-paced and growing organization.

Please for additional information.

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