Target Group: 25 to 40-year-old, middle & high-class female, stylist
Device Targeting: Mobile
We analyzed the user's behaviors of the target group and covered the target groups filtered by 3 dimensions including inherent attributes, interests and purchase tendency from fashion and digital tagging
We targeted the users who searched related products and its related keywords of competitors in 1 month, filtered by ""Audience Matching Services”
We set LBS geographic orientation targeted the large commercial district and digital center of the first and second tier cities to precisely lock the target groups
Through “Deeplink” technology by BiddingX, the campaign directly drove the clicks from mobile ads to T-mall product pages and greatly accelerate the conversion process
The campaign was promoted with the strategy integrated with video APPs, female-focused APPs, fashion Apps and mainstream APPs, via different ad format such as banner ad and native ad
To leverage the festival events, Casio pushed different thematical edition such as Christmas edition and New Year Edition. The target groups were exposed to different messages in the controlled frequency.